If you live outside the United States and dream of entering the booming supplement industry, you might be wondering: Can I launch a supplement brand on Amazon from Outside US?
The short answer is yes—but it requires the right strategy, legal compliance, and reliable logistics. The good news? With the right guidance and a partner like Capsexpress International, your journey from idea to Amazon storefront is entirely possible and scalable.
In this article, we’ll break down everything you need to know about launching a supplement brand on Amazon from outside the U.S.
Summary
The Booming U.S. Supplement Market
The United States is the largest market for dietary supplements in the world. From fitness enthusiasts to wellness seekers, Americans are consuming vitamins, minerals, herbal blends, and specialty supplements at an unprecedented rate. According to recent data, the U.S. dietary supplement market is expected to surpass $70 billion in the coming years.
That kind of demand creates a massive opportunity for entrepreneurs—even if you live outside the U.S.
Thanks to the global reach of Amazon.com, sellers from all over the world are able to tap into this market and build successful supplement brands from scratch.
Can You Sell Supplements on Amazon from Outside the U.S.?
Yes, you absolutely can sell supplements on Amazon if you’re based in another country. In fact, thousands of international sellers list and sell dietary supplements on Amazon every day.
Here’s what you’ll need:
- A compliant product with FDA-aligned labeling
- A U.S. import and fulfillment strategy
- A registered brand (or private label)
- An Amazon seller account
While the process may sound overwhelming, it becomes much simpler with the right partners in place.
Step 1: Choose a Product with Market Demand
Before diving into the legal and logistical aspects, your first step should be product selection. Use Amazon tools such as:
- Jungle Scout
- Helium 10
- Amazon Best Sellers pages
…to discover trending supplements, niche opportunities, and gaps in the market.
Examples of popular supplement types:
- Multivitamins for men/women
- Collagen peptides
- Omega-3 fish oils
- Sleep aids with melatonin
- Hair/skin/nail formulas
- Probiotics and gut health
Make sure the supplement you choose is in line with Amazon’s policies and allowed ingredients list.
Step 2: Understand the Legal Requirements
Even if you live abroad, your supplement must meet U.S. FDA regulations to be sold on Amazon.com. Here’s a quick breakdown:
FDA Compliance
Although dietary supplements are not “approved” by the FDA, they must follow the Dietary Supplement Health and Education Act (DSHEA). This includes:
- Using FDA-compliant labeling
- Not making unverified health claims
- Following Good Manufacturing Practices (GMP)
- Listing ingredients clearly on the product label
Working with a supplement manufacturer that already meets FDA and GMP standards is crucial. Many reputable U.S.-based manufacturers offer white label or private label supplement services that meet these requirements.
Labeling
Your product label must include:
- Supplement Facts panel
- Serving size and servings per container
- Ingredients (active and inactive)
- Suggested use
- Manufacturer/Distributor name and address
- Allergen warnings, if applicable
This is an area where Capsexpress International provides value—ensuring your product labeling and packaging meet all Amazon and FDA standards.
Step 3: Open an Amazon Seller Account
You don’t have to be a U.S. citizen or live in the U.S. to open an Amazon Seller account. Amazon supports sellers from more than 100 countries.
Here’s what you’ll need:
- A valid government-issued ID
- A bank account that can receive international payments
- A credit card
- A business email
- Tax and business information (varies by country)
There are two types of Amazon accounts:
- Individual (no monthly fee, $0.99 per item sold)
- Professional ($39.99/month, plus referral fees)
For selling supplements at scale, a Professional Seller account is highly recommended.
Step 4: Find a Logistics and Fulfillment Partner
This is the most critical step for international supplement sellers.
You need a reliable, U.S.-based partner that can:
- Receive your supplement inventory from the manufacturer
- Store it in a compliant warehouse
- Apply Amazon FBA barcodes and packaging if needed
- Handle order fulfillment (Amazon FBA or FBM)
- Manage returns and customer support logistics
That’s exactly what Capsexpress International specializes in.
Why Choose Capsexpress International?
Capsexpress International is a trusted name in global logistics, particularly in helping supplement brands scale their operations on Amazon USA.
Here’s how Capsexpress helps international sellers succeed:
Warehousing in the U.S.
Capsexpress operates modern warehouses in strategic locations across the U.S., allowing for fast and cost-effective storage and fulfillment. Your supplements can be stocked near Amazon fulfillment centers for efficient delivery.
Amazon FBA Prep Services
Amazon has strict guidelines for how products should be labeled, packaged, and shipped. Capsexpress ensures your supplements meet FBA requirements, including:
- Poly bagging
- Label application
- Bundling/multi-packs
- Expiration date labeling
Import Handling & FDA Assistance
As an international seller, importing supplements into the U.S. can seem complex. Capsexpress guides you through:
- Customs clearance
- FDA Prior Notice submissions
- Product classification and documentation
This saves you from delays and legal headaches.
Affordable Fulfillment Services
Whether you use Amazon FBA or prefer Fulfillment by Merchant (FBM), Capsexpress offers flexible solutions. You can ship to Amazon warehouses, or Capsexpress can fulfill directly to customers.
Dedicated Support
Unlike many generic logistics companies, Capsexpress provides personalized support to help you launch and grow your supplement brand with confidence.
Step 5: Launch Your Product on Amazon
Once your inventory is stored and prepped, it’s time to create your Amazon listing. Focus on the following elements:
Product Title
Include keywords, product type, and benefits. Example:
“Biotin Hair Growth Supplement – 10,000mcg – Supports Hair, Skin & Nails – 60 Vegan Capsules”
Bullet Points
Highlight benefits, features, and certifications (GMP, Non-GMO, etc.).
Description
Use rich storytelling to explain why your supplement works and why customers should choose it.
Images
High-resolution photos are critical. Include:
- Front and back of label
- Lifestyle images
- Ingredient close-ups
- Certifications
Reviews
Incentivize honest reviews through early reviewer programs, customer follow-ups, and great service.
Step 6: Market Your Brand
Selling on Amazon doesn’t stop at listing your product. You’ll need to actively promote and advertise your supplement brand.
Strategies include:
- Amazon PPC (Pay-Per-Click) campaigns
- External traffic from Instagram, TikTok, and YouTube
- Influencer partnerships
- Email marketing and brand website
- Subscribe & Save programs to drive recurring sales
With consistent effort, you can build a brand that thrives within Amazon—and even beyond it.
Key Takeaways
So, can you launch a supplement brand on Amazon from outside the U.S.? Absolutely.
But to do it right, you need to:
- Ensure your supplement is legally compliant
- Set up your Amazon Seller account correctly
- Work with a U.S.-based logistics and fulfillment partner
- Focus on branding, listings, and marketing
- Think long-term and deliver real value to your customers
Launching a supplement brand remotely is no longer just possible—it’s smart, scalable, and profitable when done the right way.
And the right way starts with the right partner.
Partner with Capsexpress International Today
If you’re ready to enter the U.S. supplement market and want to eliminate the stress of logistics, packaging, and Amazon compliance, Capsexpress International is here to help.
With years of experience helping supplement sellers from around the world, Capsexpress provides:
- Warehousing
- FBA prep
- FDA compliance guidance
- Fulfillment solutions
- Personalized support for international entrepreneurs
