{"id":5178,"date":"2025-04-15T07:50:49","date_gmt":"2025-04-15T12:50:49","guid":{"rendered":"https:\/\/capsexpressinternational.com\/blog\/?p=5178"},"modified":"2025-04-18T10:44:15","modified_gmt":"2025-04-18T15:44:15","slug":"how-to-start-in-the-supplement-market-with-low-investment-a-beginners-guide-for-the-u-s-market","status":"publish","type":"post","link":"https:\/\/capsexpressinternational.com\/blog\/how-to-start-in-the-supplement-market-with-low-investment-a-beginners-guide-for-the-u-s-market\/","title":{"rendered":"How to Start in the Supplement Market with Low Investment: A Beginner\u2019s Guide for the U.S. Market"},"content":{"rendered":"\n<p>The health and wellness industry in the United States is booming\u2014and the supplement market plays a major role in that growth. For aspiring entrepreneurs, it represents a golden opportunity to build a profitable business that contributes to people\u2019s well-being, all while being part of a growing and highly resilient industry.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"430\" src=\"https:\/\/capsexpressinternational.com\/blog\/wp-content\/uploads\/2025\/04\/How-to-Start-in-the-Supplement-Market-with-Low-Investment-Beginners-Guide-for-the-U.S.-Market.webp\" alt=\"How to Start in the Supplement Market with Low Investment A Beginner\u2019s Guide for the U.S. Market\" class=\"wp-image-5181\" srcset=\"https:\/\/capsexpressinternational.com\/blog\/wp-content\/uploads\/2025\/04\/How-to-Start-in-the-Supplement-Market-with-Low-Investment-Beginners-Guide-for-the-U.S.-Market.webp 750w, https:\/\/capsexpressinternational.com\/blog\/wp-content\/uploads\/2025\/04\/How-to-Start-in-the-Supplement-Market-with-Low-Investment-Beginners-Guide-for-the-U.S.-Market-300x172.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>But for many, launching a supplement brand from scratch may seem out of reach. Custom formulations, regulatory compliance, branding, and inventory management all demand capital, time, and resources. Still, getting started doesn\u2019t have to mean breaking the bank. In fact, there are highly effective and proven ways to enter the U.S. supplement market with a modest initial investment\u2014and even turn a quick profit.<\/p>\n\n\n\n<p>Whether you&#8217;re looking to test the waters before going all in or seeking a low-risk path to entrepreneurship, this article will guide you through two powerful strategies to launch your own supplement business with limited funds: supplement affiliate marketing and launching a <a href=\"https:\/\/capsexpressinternational.com\/blog\/start-private-label-supplement-business-in-2025-and-sell-big\/\" target=\"_blank\" rel=\"noreferrer noopener\">private label brand<\/a> using white label supplements.<\/p>\n\n\n\n<p>Let\u2019s dive into both approaches\u2014and see which one aligns best with your current goals.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capsexpressinternational.com\/blog\/how-to-start-in-the-supplement-market-with-low-investment-a-beginners-guide-for-the-u-s-market\/#Why_the_Supplement_Market_in_the_US_Is_So_Attractive\" >Why the Supplement Market in the U.S. Is So Attractive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capsexpressinternational.com\/blog\/how-to-start-in-the-supplement-market-with-low-investment-a-beginners-guide-for-the-u-s-market\/#1_Start_as_a_Supplement_Affiliate_Marketer\" >1. Start as a Supplement Affiliate Marketer<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capsexpressinternational.com\/blog\/how-to-start-in-the-supplement-market-with-low-investment-a-beginners-guide-for-the-u-s-market\/#Why_Affiliate_Marketing_Works_for_Beginners\" >Why Affiliate Marketing Works for Beginners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capsexpressinternational.com\/blog\/how-to-start-in-the-supplement-market-with-low-investment-a-beginners-guide-for-the-u-s-market\/#Tips_for_Success_as_a_Supplement_Affiliate\" >Tips for Success as a Supplement Affiliate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capsexpressinternational.com\/blog\/how-to-start-in-the-supplement-market-with-low-investment-a-beginners-guide-for-the-u-s-market\/#Pros_and_Cons_of_Affiliate_Marketing\" >Pros and Cons of Affiliate Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capsexpressinternational.com\/blog\/how-to-start-in-the-supplement-market-with-low-investment-a-beginners-guide-for-the-u-s-market\/#When_Is_Affiliate_Marketing_the_Right_Fit\" >When Is Affiliate Marketing the Right Fit?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capsexpressinternational.com\/blog\/how-to-start-in-the-supplement-market-with-low-investment-a-beginners-guide-for-the-u-s-market\/#2_Launch_Your_Own_Private_Label_Supplement_Brand_with_White_Label_Products\" >2. Launch Your Own Private Label Supplement Brand with White Label Products<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capsexpressinternational.com\/blog\/how-to-start-in-the-supplement-market-with-low-investment-a-beginners-guide-for-the-u-s-market\/#Why_White_Label_Is_a_Smart_Next_Step\" >Why White Label Is a Smart Next Step<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capsexpressinternational.com\/blog\/how-to-start-in-the-supplement-market-with-low-investment-a-beginners-guide-for-the-u-s-market\/#Tips_for_Success_with_White_Label_Supplements\" >Tips for Success with White Label Supplements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/capsexpressinternational.com\/blog\/how-to-start-in-the-supplement-market-with-low-investment-a-beginners-guide-for-the-u-s-market\/#Pros_and_Cons_of_the_White_Label_Model\" >Pros and Cons of the White Label Model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/capsexpressinternational.com\/blog\/how-to-start-in-the-supplement-market-with-low-investment-a-beginners-guide-for-the-u-s-market\/#When_Is_White_Label_the_Right_Fit\" >When Is White Label the Right Fit?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/capsexpressinternational.com\/blog\/how-to-start-in-the-supplement-market-with-low-investment-a-beginners-guide-for-the-u-s-market\/#Supplement_Affiliate_vs_White_Label_Which_One_Should_You_Choose\" >Supplement Affiliate vs. White Label: Which One Should You Choose?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/capsexpressinternational.com\/blog\/how-to-start-in-the-supplement-market-with-low-investment-a-beginners-guide-for-the-u-s-market\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_the_Supplement_Market_in_the_US_Is_So_Attractive\"><\/span><strong>Why the Supplement Market in the U.S. Is So Attractive<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The U.S. dietary supplements market is one of the largest and most mature in the world. <a href=\"https:\/\/www.nsf.org\/ie\/en\/knowledge-library\/building-dietary-supplement-manufacturer-capability-us-export-market\" target=\"_blank\" rel=\"noreferrer noopener\">The U.S supplement market is valued at over <strong>$50 billion<\/strong><\/a> and continues to grow, fueled by rising consumer interest in preventive health, fitness, immunity, mental focus, and holistic well-being.<\/p>\n\n\n\n<p>Even after the COVID-19 pandemic, the demand for vitamins, functional supplements, and performance enhancers shows no signs of slowing. Americans are increasingly turning to supplements to support their lifestyles\u2014from weight management and sleep improvement to stress relief and workout recovery.<\/p>\n\n\n\n<p>This strong demand presents a unique opportunity for entrepreneurs to tap into a high-growth industry. But how do you enter without huge upfront costs?<\/p>\n\n\n\n<p>Here are two efficient and beginner-friendly paths.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Start_as_a_Supplement_Affiliate_Marketer\"><\/span><strong>1. Start as a Supplement Affiliate Marketer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the easiest and most cost-effective ways to enter the supplement industry is by becoming an affiliate marketer. As an affiliate, you promote supplements created by other brands and earn a commission for every sale you generate\u2014without the need to manage inventory, manufacturing, or fulfillment.<\/p>\n\n\n\n<p>Affiliate programs are typically hosted on platforms like <strong>ClickBank<\/strong>, <strong>ShareASale<\/strong>, or <strong>Amazon Associates<\/strong>, where you can find hundreds of supplement brands offering products ready to sell. Once you join an affiliate program, your job is to drive traffic to the product pages through content creation, ads, or influencer strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Affiliate_Marketing_Works_for_Beginners\"><\/span><strong>Why Affiliate Marketing Works for Beginners<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No product development needed<\/strong><strong><br><\/strong> You don\u2019t need to formulate, label, or stock anything. That means zero manufacturing costs and no supply chain headaches.<br><\/li>\n\n\n\n<li><strong>Focus purely on marketing<\/strong><strong><br><\/strong> All your energy (and investment) can go into digital marketing strategies like paid ads, content, and influencer outreach.<br><\/li>\n\n\n\n<li><strong>Fast time-to-market<\/strong><strong><br><\/strong> You can be up and running in a matter of days, not months.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Success_as_a_Supplement_Affiliate\"><\/span><strong>Tips for Success as a Supplement Affiliate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create value-rich content<\/strong><strong><br><\/strong> Whether it\u2019s on Instagram, TikTok, YouTube, or your blog, consistent and helpful content builds trust and educates your audience. Product reviews, comparison videos, testimonials, and wellness tips are all powerful ways to attract interest.<br><\/li>\n\n\n\n<li><strong>Leverage paid traffic<\/strong><strong><br><\/strong> Don&#8217;t rely solely on organic reach. Invest in paid traffic using platforms like Facebook Ads, Instagram, Google Ads, and even YouTube pre-roll ads. High-converting creatives can drive immediate sales.<br><\/li>\n\n\n\n<li><strong>Target a specific niche<\/strong><strong><br><\/strong> Instead of promoting generic supplements, focus on a specific audience. For example, pre-workout supplements for women, vegan protein powders, or nootropics for busy professionals. Niche targeting improves relevance and boosts conversions.<br><\/li>\n\n\n\n<li><strong>Use high-quality landing pages<\/strong><strong><br><\/strong> Some affiliate programs allow you to build custom landing pages. Use them to pre-sell the product with testimonials, videos, or discount offers before sending traffic to the checkout.<br><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons_of_Affiliate_Marketing\"><\/span><strong>Pros and Cons of Affiliate Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Pros<\/strong><\/td><td><strong>Cons<\/strong><\/td><\/tr><tr><td>Very low startup cost<\/td><td>No control over pricing or product<\/td><\/tr><tr><td>No inventory or shipping<\/td><td>Limited brand building<\/td><\/tr><tr><td>Quick returns possible<\/td><td>High competition with other affiliates<\/td><\/tr><tr><td>Ideal for learning marketing<\/td><td>High dependence on third-party suppliers<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_Is_Affiliate_Marketing_the_Right_Fit\"><\/span><strong>When Is Affiliate Marketing the Right Fit?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re just getting started, have minimal capital, and want to test the waters before investing in your own brand, affiliate marketing is an excellent entry point. It allows you to learn how the market works and generate revenue quickly.<\/p>\n\n\n\n<p>However, it comes with limitations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You have no control over the product or branding.<br><\/li>\n\n\n\n<li>If the supplier discontinues the product, you lose your source of income.<br><\/li>\n\n\n\n<li>You rely heavily on third-party platforms and product owners.<br><\/li>\n<\/ul>\n\n\n\n<p>That\u2019s why many affiliate marketers eventually move on to build their <strong>own supplement brands<\/strong>\u2014and that\u2019s exactly where the <strong>white label model<\/strong> comes in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Launch_Your_Own_Private_Label_Supplement_Brand_with_White_Label_Products\"><\/span><strong>2. Launch Your Own Private Label Supplement Brand with White Label Products<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/capsexpressinternational.com\/blog\/white-label-supplements\/\" target=\"_blank\" rel=\"noreferrer noopener\">White label supplements<\/a> offer a practical and scalable way to create your own supplement brand without having to develop custom formulations from scratch.<\/p>\n\n\n\n<p>With white label, the manufacturer already has pre-formulated products ready to go\u2014vitamins, pre-workouts, immunity blends, collagen powders, and more. You choose the products, add your branding and label, and the manufacturer ships them to you or directly to customers (if they offer fulfillment).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_White_Label_Is_a_Smart_Next_Step\"><\/span><strong>Why White Label Is a Smart Next Step<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You own the brand<\/strong><strong><br><\/strong> Unlike affiliate marketing, here you build <strong>your own brand identity<\/strong>. This gives you long-term value, customer loyalty, and the ability to scale.<br><\/li>\n\n\n\n<li><strong>Low product development cost<\/strong><strong><br><\/strong> Since the formula already exists, there\u2019s no need for R&amp;D or testing. You simply select the best options for your audience and focus on branding and marketing.<br><\/li>\n\n\n\n<li><strong>Faster time to market than custom formulation<\/strong><strong><br><\/strong> Custom supplements can take months (and thousands of dollars) to develop. White label gets you to market in weeks.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Success_with_White_Label_Supplements\"><\/span><strong>Tips for Success with White Label Supplements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Invest in branding<\/strong><strong><br><\/strong> Your logo, label design, website, and brand voice matter. Invest in professional design to create a premium look and feel\u2014consumers are willing to pay more for brands that <em>look<\/em> trustworthy.<br><\/li>\n\n\n\n<li><strong>Choose a niche and solve a problem<\/strong><strong><br><\/strong> Don\u2019t just sell a generic vitamin. Sell a solution. Think of pain points like \u201cbetter focus for remote workers\u201d or \u201cclean energy for busy moms.\u201d The more specific your messaging, the better your results.<br><\/li>\n\n\n\n<li><strong>Build your own e-commerce store<br><\/strong> Platforms like Shopify, WooCommerce, and Wix allow you to create a sleek online store in days.<a href=\"https:\/\/www.one.com\/en\/online-shop\/why-own-an-ecommerce-website\" target=\"_blank\" rel=\"noreferrer noopener\"> A branded website gives you full control over the customer experience<\/a>.<br><\/li>\n\n\n\n<li><strong>Use social proof and storytelling<\/strong><strong><br><\/strong> Share testimonials, before-and-after photos, customer reviews, and founder stories to create emotional connection. People buy from people, not just brands.<br><\/li>\n\n\n\n<li><strong>Leverage influencers<\/strong><strong><br><\/strong> Micro-influencers (1k\u201350k followers) in the wellness space are often more affordable and deliver better engagement than mega-influencers. Use them to generate buzz and drive early sales.<br><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons_of_the_White_Label_Model\"><\/span><strong>Pros and Cons of the White Label Model<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Pros<\/strong><\/td><td><strong>Cons<\/strong><\/td><\/tr><tr><td>Own your brand<\/td><td>Higher startup cost than affiliate<\/td><\/tr><tr><td>Greater profit margins<\/td><td>Less product differentiation<\/td><\/tr><tr><td>Better scalability<\/td><td>Requires more marketing investment<\/td><\/tr><tr><td>Build customer loyalty<\/td><td>May require inventory management<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_Is_White_Label_the_Right_Fit\"><\/span><strong>When Is White Label the Right Fit?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re ready to take more ownership and build a long-term business, white label is a great stepping stone. You start with ready-made products, but you still own the branding and the customer relationship. This gives you a head start on building a real, sustainable brand.<\/p>\n\n\n\n<p>While the initial investment is higher than affiliate marketing, the long-term potential is far greater. Plus, you can always start small\u2014many manufacturers allow minimum orders as low as <strong>100 units<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Supplement_Affiliate_vs_White_Label_Which_One_Should_You_Choose\"><\/span><strong>Supplement Affiliate vs. White Label: Which One Should You Choose?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here\u2019s a side-by-side comparison to help you decide which model is right for you:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Criteria<\/strong><\/td><td><strong>Affiliate Marketing<\/strong><\/td><td><strong>White Label Supplements<\/strong><\/td><\/tr><tr><td>Initial Investment<\/td><td>Very low<\/td><td>Moderate<\/td><\/tr><tr><td>Product Ownership<\/td><td>None<\/td><td>Partial (own brand, not formula)<\/td><\/tr><tr><td>Brand Control<\/td><td>None<\/td><td>High<\/td><\/tr><tr><td>Customization<\/td><td>None<\/td><td>Label design only<\/td><\/tr><tr><td>Scalability<\/td><td>Limited<\/td><td>High<\/td><\/tr><tr><td>Profit Margins<\/td><td>Low<\/td><td>Moderate to high<\/td><\/tr><tr><td>Dependency<\/td><td>High (supplier\/platform)<\/td><td>Lower (manufacturer + you)<\/td><\/tr><tr><td>Time to Launch<\/td><td>Fast<\/td><td>Moderate<\/td><\/tr><tr><td>Long-Term Value<\/td><td>Low<\/td><td>High<\/td><\/tr><tr><td>Best For<\/td><td>Beginners testing the market<\/td><td>Entrepreneurs building a real brand<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Starting a supplement business in the U.S. doesn&#8217;t have to require tens of thousands of dollars or years of preparation. With the right strategy, clear positioning, and a passion for health and wellness, you can enter this thriving industry in a matter of weeks.<\/p>\n\n\n\n<p>If you\u2019re just starting out, affiliate marketing offers a great way to learn the ropes, generate quick revenue, and understand consumer behavior. If you&#8217;re more serious about building a long-term brand, white label supplements give you the flexibility to grow without the cost of custom product development.<\/p>\n\n\n\n<p>In both cases, success will depend on <strong>marketing<\/strong>, <strong>branding<\/strong>, and <strong>how well you connect with your audience<\/strong>.<\/p>\n\n\n\n<p>So\u2014are you ready to take the first step?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The health and wellness industry in the United States is booming\u2014and the supplement market plays a major role in that [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":5181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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